Useing Landing Pages And Why You Need One

All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.

Now, you sure won't get any conversion if you have posted an ad on your affiliate's site without an actual landing page for the potential customer to be redirected into.  It's just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.  Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website's homepage as the landing page for their ads.  The same is true for those who make use of other pages like a "contact us" page or a product page.  Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.  The same is with the other two pages mentioned.  If you want to be successful in an affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.  Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.  It is also important that the landing page can induce your visitor to take action that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.  But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return.  So if you still don't have a landing page for your ads, you better start creating one now.  And don't get us wrong; it isn't enough for you to have just a landing page it should be a great landing page!

Creating Multiple Streams of Affiliate Marketing Income

Have you ever heard or read the phrase “multiple streams of income” before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as their businesses in the future. They also believe that it can also save them from the so-called famine effect in the business industry. Once you are engaged in affiliate marketing business, it is advisable if you have multiple streams of affiliate marketing income so that if one of those income streams vanished, it will not upset you the way losing your sole stream would. If you depend on just one source of income and this single stream has been downsized or has lain off, you’ll surely find yourself bankrupted and hopeless. Try to ask the most successful online entrepreneurs, and you’ll discover that they have established multiple streams of online income.

There is a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources. Start by assessing yourself first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess? Are you gifted with excellent and creative writing skills? Can you do well at sales? Are you good in communicating with people? Are you born with an artistic skill or unique ability that other people don’t have? Through this, you can determine the kind of business where can possibly excel.

Next, look around and write down you assets and physical resources such as computer, color printer, scanner, digital camera, cell phone, CD or DVD burner. Write these all down because it can be used as a resource. Consider also your friends and family. Find out what do they possess that you have access to. Remember that no man is an island. You can use the talents, abilities, knowledge and resources of everyone you know.

That’s basically the initial step if you want to create multiple income streams. But if you’re already a webmaster or a site owner, you definitely have an edge. Why don’t you join affiliate marketing business to help you gain extra income out of your own website?

Being involved in affiliate marketing is one of the most desirable ways to make multiple sources of income. It is because affiliate marketing programs come in various shapes and forms. There are a large number of affiliate marketing programs that you can sign on with and start gaining bucks right away. In affiliate marketing, you can make money by promoting and reselling your affiliate products and by recruiting new affiliates. What’s good about this is that you can find widest array of training materials that can enhance your marketing abilities. In affiliate marketing, you can be sure that there are genuine products to promote and sell and there is real income to make.

Either part time or full time, being an affiliate marketer is an excellent way to create multiple income streams by means of promoting products and services from web merchants. Here, you can get affiliate commission without investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce. All you have to do is to promote and resell the products and services in your site and pass on potential customer’s the merchant’s site.

In affiliate marketing, it is advisable to promote more merchants in your site so that your visitors will have variety of destinations to choose from.  Using multiple merchants in the same site or niche means only one thing – you have multiple streams of affiliate income. There is absolutely nothing wrong with this business strategy because this is one of the best ways to protect your business and expanding your horizons. Through this, you can be assured that you won’t experience crisis if ever one of your web merchants closed his/her program.

However, you should choose only those affiliate programs that interest you so that you can effectively advertise and promote them. Don’t ever be tempted into signing up for numerous affiliate programs in the hope that one of them will bring income. Select wisely and don’t be engaged in selling products you know nothing about. Go with the stuff that jives with your enthusiasm; your passion can capture your client by the nose and guide him/her to your affiliate link.

You should also work hard to make your multiple streams of income more stable. You can do this by embracing some strategies and tactics and by developing within yourself, some traits that can help you become successful in any kind of business such as patience, persistence and thirst for knowledge.

Lastly, just remember the adage that says “Don’t put all your eggs in one basket.” So that if one of them is lost, you can still have some to make omelets. And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the more streams of income you possess, the bigger and better your money lake becomes.


To get your own money-making website set up free visit: http://www.home-industry.com/pips.html

How to become a high affiliate earning champion!!

Affiliate marketing is the easiest way to get your feet on the e-commerce world. No product of your own, you refer and market other people's products by earning your commision. Of course, the most tradition way is through building a website! There are many other ways of doing this but the most effective way is still to build a website that automates its way 24 hours a day. Sounds so simple right?

Do you know that building a site is easy but building a effective and traffic generating affiliate site is difficult? Why is that so? The reason is that many webmasters build it based on selling, selling and SELLING. Talking about how good the product is and how it works blah blah blah...

Yes.. You need to sell the product to earn the commision. Thats the way selling works right?? But come to the term that we are building a business under - AFFILIATE, this word also to market and refer people to the seller...

Rule No.1 LEAVE THE SELLING TO THE SELLER!!

What you are doing is to generate hard selling feelings to the customer. Put yourself into the shoes of the customer and think. Customer comes through search engines looking for a certain solution to a certain topic for example. Do you understand what it feels when they click upon your link and find you hard selling a product? Firstly the customer do not even know you! How credible are you to ensure that they trust you?

Rule No 2 CREATE YR CREDIBILITY THROUGH CONTENT!

Go by the proven proccess C->T->P->M!!

This method goes by creating your content that will generate interest and credibility and also through quality keywords that will boost and accelarate your ranking on the search engines. Build up a tightly niched "Theme based content site" that leads to your site!!

Rule No 3 Doing Critical Up Front Thinking and Planning

Think out on what you are going to do and develop and brainstorm on the topics that you are most experienced of. Select the best related affiliate programs to boost your earnings!!

Rule No 4 PRESELL YOURSELF NOT SELL YOUR STUFF!

Warm the customers up with content that they want to soothe their mood into buying. CR will increase 10 times by doing that!!

Rule No 4 CREATE MULTIPLE SOURCE OF INCOME

Customers prefer choices!! Ask yourself this question. Do you like to compare between products to choose the better one? Give them the variety to let them choose!! They like to be in control and having the ability to decide!!

All these process can be done easily!! They can be done by people who do not know HTML at all. You can build a business that can run well. C->T->P->M process can be easily integrated by using this Site Build It program.. It offers an absolute approach inclusive of research tools that integrates all in one that you ever need for building an affiliate site that sells. With the Site Build It, you can integrate a very niche content based website that targets the needs for the customers. Based on the enhanced Affiliate model, you can easily become a top affiliate within just 10 days!! That is why people can build a website that works like magic. Is it because they are talented? No!! Its because they use the right tools. Besides, there is no risk at all building your website with it that compiles all the tools as it has a risk free trial. Building just the site alone is not enough, choosing the right products to sell and depending on yourself more than the merchants is what it takes. Traffic flow is the LIFE of websites!! Get your target niche audience to your doorstep is a technique that can be easily applied through SBI! No need to worry about your traffic flow because the target groups of people are already being sniped on as you develop your website. Remember.. Even if you are an idiot at HTML, you can still use SBI! It is a tool that even me, an electrical engineer, is able to use and implement! Come and master the course and become a Affiliate Marketer that develops you a lifestyle even though you are only developing a website! It is just a step by step as easy as abc! All your time can be channeled into making your own unique business and leave the rest to SBI! If you are a Affiliate Marketer and are enjoying Conversion Rates(CR) of 1%-5% from your traffic, this will enhance your CR 10 times more. You can generate and learn how to PREsell and not to sell!! Leave the selling to the merchants!! Do it as it takes today to generate yourself to become a Affiliate Champion! The world is in your hands! Site Build It!

Site Build It! NEW!

Make Your Site Sell

Make Your Knowledge Sell!

Make Your Price Sell!

Make Your Words Sell!

Make Your Net Auction Sell!



http://www.tim-tan.com

Email me for any questions and for a free course book on AffMasters course at tim@tim-tan.com

Avoid Profit Loss By Ensuring Your Affiliates' Success!

One of the most frequently asked questions from people who have affiliate programs in this day and age is, “How do I keep from losing profits with my affiliate program?” 

Losing some profits is a given aspect of our time, but there is a way to cut back on the loss.  

As the economy continues to slump, website owners, including affiliates, lose interest because monies are tight.  We must remember most new affiliates have no “get up and go” knowledge that helps them gain confidence and assurance about marketing and sales. 

You would be surprised to know that in some programs, there is no mentoring or “coaching” involved.  The green affiliate is sent out on their own like Christopher Columbus to discover the world. 

Not equipping and motivating affiliates effectively are the main reasons they fail to bring in substantial profits!  When it costs the affiliate for information or time, the bottom line is that it cost both of us our success at making profits.

Any CEO whose company is making substantial profits will tell you it takes work to keep their crew motivated.  The Internet marketing circle is no different.  If we want to make the most profits from our Internet marketing business we need to create a healthy, responsive crew.   This means we need to keep the affiliate’s needs utmost in mind.  If we tend to their needs, they can be more effective and we can make more profits. 

There are many aspects to maintaining a healthy and responsive crew.  Here are some tips that can and will highly motivate your affiliates so both of you can profit.  They have been proven time and time again by the many marketers that run successful affiliate programs. 

Any CEO whose company is making substantial profits will tell you it takes work to keep their crew motivated.  The Internet marketing circle is no different.  If we want to make the most profits from our Internet marketing business we need to create a healthy, responsive crew.   This means we need to keep the affiliate’s needs utmost in mind.  If we tend to their needs, they can be more effective and we can make more profits. 

There are many aspects to maintaining a healthy and responsive crew.  Here are some tips that can and will highly motivate your affiliates so both of you can profit.  They have been proven time and time again by the many marketers that run successful affiliate programs. 

1) Make it worth their while!  The first thing I do when I want to start an Affiliate program is come up with an irrefutable deal; one they can’t refuse.  If you truly want to captivate someone’s attention, you have to make it worth their while to look at you   and your product.  You are “selling” them the idea of working to make profits for both parties.

2)  Equip them!  Try Giving them free information they can actually apply to their Affiliate business.  Give them information about how to make great articles, good sales letters, or how to boost traffic. 

Tell them they need their own website.  I have a great tool to make mini-sites displayed on my site.  I say mini-sites because they are easy and go up quickly.  This way the affiliate won’t lose a lot of time and waste energy getting frustrated.  Once they are motivated they need to get up and running quickly before they lose interest. 
   
Show them how to use the inevitable autoresponder, prepare and post messages, e-courses, and reports.  You can sell your e-books to them.  I am talking about giving them various ways they can gain information so they can be successful.

Another one that drove me nuts was how to build a subscribers list of potential repeat  costumers and actual keep them coming back!   Articles you write having great content helps too.  They can use them to gain a competitive edge over everyone else.
       
You will be surprised at the results you get!  Experience has taught me when affiliates gain more information, they feel confident and assured about what they are doing.  As this happens, they keep focused because he or she is getting results.  If they get results, you get results!

3) Show them You care about their success!  Nothing motivates affiliates more than having someone care enough to see them succeed other than primary results!  You can do this by staying in contact with them.  Show interest in them!  Encourage them!

4) Teach them about ethical marketing!  They can keep their credibility and remain in business.  Remember, if they are successful, you are successful! 

Take pride in your affiliates because they are a reflection of you and your business.

Please remember these tips are suggestive only.  If you want to continue losing profits, by all means, disregard them and continue making less money.  But if you seriously want to succeed at making the most out of your affiliate business, try the suggestions.  What do you have to lose? 

My hope is that all marketers are successful in making tons of profits.



Article may be freely distributed in newsletters, ezines, and sites its entirety!  Absolutely no selling or altering content including the link provided.   Please let me know via e-mail or send me a copy if you use the article.

The 10 Most Important Things a Webmaster Needs to Know When Picking a Retail Merchant Affiliate Program

I write a lot about what I look for in an affiliate when managing programs for various merchants. It always amazes me how many signups I get from sites with no affinity to my sites and also who never ask me a question about the performance of my merchant’s site. If you don’t know some of these basic facts about an affiliate program you are going to place advertising for on your site, then you are really not doing your job well.

So here are the 10 most important things you need to know about a retail merchant’s site:

1.    Make sure the site is the site professionally designed. First impressions are important. Nothing will turn off the visitors you refer to a site than to have them see an ugly site on the end of a link you have asked them to go to. You lose credibility with your visitor, something you never want to do.

2.    Make sure the ecommerce shopping cart is easy to use. We still have lots of clunky shopping carts in the marketplace. These hinder conversions and mean you won’t do well with the offer. How do you tell? Go buy something and see if you think it’s easy to use. You’ve seen more than most people, use your experience.

3.    Make sure your site has a close affinity to the merchant site. Don’t sign up for an affiliate program just because they have a large payout. If your site is all about “cats and dogs” and you refer someone to a residential lending site, what do you think your chances of conversion are? Low, low, low… so don’t do it. Refer visitors to sites that match your site in content and voice. You’ll get higher conversions making up for someone else’s supposedly higher payout.

4.    Check to see if they are selling any brand name products. Having brand names does make it easier to sell online. Having a branded category name is even easier. Does that mean you have to have a brand name to be successful… no. It just makes it easier.

5.    Ask them what the conversion rate of visitors to sales is. Depending on the conversion rate and the average sale price I can give the retailer a pretty good idea if he is going to be successful in attracting affiliates. A 1% conversion rate can be good depending on what you sell, and I have some customers that run at 4% as well. Likewise, an affiliate must look at the affiliate conversion rate to determine which program will do the best for him. How do you find out… ask. Good affiliate managers will tell you and you will learn which ones to trust very quickly.

6.    Ask them what the average price per sale is on the site. Low priced items are not affiliate favorites as they have to drive lots of traffic to earn any money. A retailer with at least a $60 average sale is a bare minimum. Many times it may be a packaging issue, but if the retailer hasn’t figured it out by the time you show up… don’t expect them to get them to package their products correctly.

7.    Check if they are selling a unique product. This goes to the competition. When I hear the phrase: “Well… there’s really nothing quite like it on the Internet”, you should I know that the merchant has not done any online research. There is competition in virtually every segment of every product type on the web. Sometimes unique is good, sometimes it is a little too “niche-y”. If your site has affinity to a niche product you should be fine, if not don’t stretch too much out of your comfort zone.

8.    Make sure the merchant is able to offer a competitively priced retail product. He doesn’t have to be the cheapest for sure. But if the competition is less expensive and they don’t have a value proposition to support the pricing model, you will have trouble getting sales.

9.    Similar to #7: Make sure the merchant isn’t allowing others to sell the same product less expensively than you are able to sell if for. Some retailers are actually the manufacturer, so he may have lots of margin in his products. This is okay as long as he doesn’t offer favored deals to other affiliates.

10.    Work with merchants who offer an aggressive affiliate payout. I’ve got this last because if any of the first parts are not in order, high payouts won’t do you any good. Also, brand names many times prescribe low payouts to affiliates, since they are… so well known. You might be better off with an aggressive competitor that really values you.

11.    Bonus Answer: Find Affiliate Managers you trust. Find affiliate managers that promptly answer your questions and respond to your needs… such as getting you paid promptly. Building these relationships will enable you to more quickly determine if the program fits you.

And now once you are loaded with all of this data, your site will have appropriate highly converting product links from good retail merchants with management in place to make your life easier.