On-page SEO services involve making sure that the content of your website is rich with relevant keywords that the search engines will look for when a user keys in those keywords. These keywords will be present in the body of the articles to be found in your website, as well as on the title, the headings, as an alt text, and in other parts of the website.
On the other hand, off-page SEO services concern link building and marketing. Link building is an important aspect of SEO. The number of websites linking back to your own website is considered by search engines. The more quality links that your website has, the higher it could boost the website’s ranking.
SEO Guru is a company based in the United Kingdom and specialising in SEO services such as search engine optimisation, search engine marketing and SEO consulting services. We offer SEO services on two levels: on-page and off-page.
SEO Guru has a team of professionals dedicated to providing quality and ethical SEO services for you. Our prices and packages are competitive yet very affordable. Not only will we ensure that your website has a high ranking in search engines, but we shall also monitor the performance of your website continually and perform fine tuning to ensure your website’s success.
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Selasa, 30 Juli 2013
Keyword Research
One of the most important items in SEO but yet its overlooked. In order to drive traffic to your site you need to rank high for keywords that get searched for. Who really cares if you rank number 1 on Google for a keyword that no one searches for. It does you no good.
To go about keyword research smartly you need to first figure out what keywords you would like to target. We will use “SEO” for an example. Your next step is to go look for some keywords that have to deal with rabbits. To do this you can use wordtracker, keyworddiscovery, or overtures tools to check searches per day. Now remember these are not always accurate searches per day so don’t always trust them and compare the results with each other.
Now when you do your search for “SEO” you are going get a return of popular searches with the word SEO in them. Now you take all of these keywords and run them through a search on Google using the command (allinanchor:keyword). This will return all the results of pages that use that keyword in their anchor text. This will give you a rough idea on how competitive that keyword is. If you return a result less than 1,000 then that keyword is pretty easy to rank for and won’t take much effort.
Now once you found a keyword that has little competition and is searched for a decent amount of time per day you can take it to the next step. This would be to evaluate all the sites that are listed in the first page results. To evaluate them you are looking basically on how many incoming links are going to that page. The fewer the better.
Now you just rinse and repeat until you find enough keywords to bring in some decent traffic.
To go about keyword research smartly you need to first figure out what keywords you would like to target. We will use “SEO” for an example. Your next step is to go look for some keywords that have to deal with rabbits. To do this you can use wordtracker, keyworddiscovery, or overtures tools to check searches per day. Now remember these are not always accurate searches per day so don’t always trust them and compare the results with each other.
Now when you do your search for “SEO” you are going get a return of popular searches with the word SEO in them. Now you take all of these keywords and run them through a search on Google using the command (allinanchor:keyword). This will return all the results of pages that use that keyword in their anchor text. This will give you a rough idea on how competitive that keyword is. If you return a result less than 1,000 then that keyword is pretty easy to rank for and won’t take much effort.
Now once you found a keyword that has little competition and is searched for a decent amount of time per day you can take it to the next step. This would be to evaluate all the sites that are listed in the first page results. To evaluate them you are looking basically on how many incoming links are going to that page. The fewer the better.
Now you just rinse and repeat until you find enough keywords to bring in some decent traffic.
Is Search Engine Optimization a Waste of Money?
Is Search Engine Optimization worth the SEO and the ROI Debacle? Why do companies fail to initiate or implement sound strategies?
The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering labor shortages, credibility issues, tactical ignorance and limited ROI accountability, according to a new study. SEO industries grow in perspective and helps companies make strategic choices in the face of troublesome tactics and measurement failings.
Studies show that Search Engine Optimization spending is on the rise, but it may mean that marketers are trying out search engine optimization – not necessarily succeeding at it. Many companies attempt Search Engine Optimization, but clearly they fall short in the rankings game and the traffic that comes with strong visibility.
The industry is more than 10 years old, but some companies still haven’t launched their first SEO campaign. Those who are engaged don’t keep up with the program or miss vital sections of their websites because Search Engine Optimization is viewed as a part-time effort. It’s tough for ROI to emerge as a top priority if the practice of SEO is seen as a one time event or something the webmaster gets to when they have a chance.
Companies should look at how they measure up to to the competition for reasonable search terms on major search engines. At some point, they need to decide how much it matters if they’re not at the top.
The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering labor shortages, credibility issues, tactical ignorance and limited ROI accountability, according to a new study. SEO industries grow in perspective and helps companies make strategic choices in the face of troublesome tactics and measurement failings.
Studies show that Search Engine Optimization spending is on the rise, but it may mean that marketers are trying out search engine optimization – not necessarily succeeding at it. Many companies attempt Search Engine Optimization, but clearly they fall short in the rankings game and the traffic that comes with strong visibility.
The industry is more than 10 years old, but some companies still haven’t launched their first SEO campaign. Those who are engaged don’t keep up with the program or miss vital sections of their websites because Search Engine Optimization is viewed as a part-time effort. It’s tough for ROI to emerge as a top priority if the practice of SEO is seen as a one time event or something the webmaster gets to when they have a chance.
Companies should look at how they measure up to to the competition for reasonable search terms on major search engines. At some point, they need to decide how much it matters if they’re not at the top.
what are seo contests and how to rank better in SEO Contests.
The keyword is totally unique in the eyes of the search engines, and there are strong rules in these contests.
Some of the general important rules of seocontests.
1. No black hat search engine optimization allowed
2. No one from the official announcement website can enter this contest.
3. No Spamming of keywords and website
4. No cloaking or keyword stuffing
These contests generally are started with a time frame given to show the results in search engine results pages.
These are some of the general tips to rank better for the contest.
1. Try to get a older domain name rather than a new one, this is because there is a myth that search engines rank old domains better.
2. Never try to add the contest keyword more than 10 times to your contest webpage because this will result in keyword stuffing.
3. Add meta tags to your contest page which may include title, keywords, description and robots tag.
4. Add H1 , H2, and H3 tags correctly with the keyword in the first H1 tag.
5. Try to add unique contest to your webpage, which is totally fresh, as search engines like fresh content.
6. After the onpage seo is completed , start doing link building by exchanging links with relevant websites.
7. Add a sitemap to your website and continue with the link building.
If these steps are done perfectly , you can make sure that your webpage tops the search engine result pages.
Some of the general important rules of seocontests.
1. No black hat search engine optimization allowed
2. No one from the official announcement website can enter this contest.
3. No Spamming of keywords and website
4. No cloaking or keyword stuffing
These contests generally are started with a time frame given to show the results in search engine results pages.
These are some of the general tips to rank better for the contest.
1. Try to get a older domain name rather than a new one, this is because there is a myth that search engines rank old domains better.
2. Never try to add the contest keyword more than 10 times to your contest webpage because this will result in keyword stuffing.
3. Add meta tags to your contest page which may include title, keywords, description and robots tag.
4. Add H1 , H2, and H3 tags correctly with the keyword in the first H1 tag.
5. Try to add unique contest to your webpage, which is totally fresh, as search engines like fresh content.
6. After the onpage seo is completed , start doing link building by exchanging links with relevant websites.
7. Add a sitemap to your website and continue with the link building.
If these steps are done perfectly , you can make sure that your webpage tops the search engine result pages.
The latest SEO myth debunked
As more people come into the search engine optimization industry, more unqualified people are in the market making uneducated claims that they declare to be facts. The latest claim being made by a few people in the industry is that your competitors can knock your web site from Google's search engine results pages by simply directing links to it (called Google Bowling). Fortunately, this is not true. Unfortunately, many people relying on the "professional" advice of the SEO firms making this ridiculous claim could be put in a bad situation because of it.
The information that they have tried to use to substantiate this claim is the word "almost" in one line in Google's information for webmasters.
Google's information for webmasters
The fact of the matter is that the word "almost" does not make prove anything. To say that it proves the validity of the claim makes no more sense than saying it proves that wearing blue socks on Tuesday will hurt my competitors web site. In reality, SEO firms making claims like this are usually trying to create excuses for their own web site not ranking. Perhaps they should spend some of the time they've been using to create intricate fairy tales and spend it to get up to date on search engine optimization facts.
The information that they have tried to use to substantiate this claim is the word "almost" in one line in Google's information for webmasters.
Google's information for webmasters
The fact of the matter is that the word "almost" does not make prove anything. To say that it proves the validity of the claim makes no more sense than saying it proves that wearing blue socks on Tuesday will hurt my competitors web site. In reality, SEO firms making claims like this are usually trying to create excuses for their own web site not ranking. Perhaps they should spend some of the time they've been using to create intricate fairy tales and spend it to get up to date on search engine optimization facts.
Affordable Search Engine Optimization
Let’s try to put ourselves in shoes of search engines owners and creators. A few years ago, a directory submitting to thousands of other sites required a lot of work, time and determination. After the software and online scripts, which automatically submit pages to directories, appeared, gaining hundreds or thousands of links in a short period of time is not a problem any more. At the same time, the number of websites is growing every day and it increases competition for particular keywords. The search engines have to find sites which best suit to the search phrase from millions of sites.
Due to the above mentioned factors, the creators of search engines were forced to use special filters. In their opinion, on the one hand, the inflow of the large number of useless links from sites submitted to the thousands of directories is limited, and the focus is only on these which prove the real quality of the page. On the other hand, only these sites, which best suit the topic of the search, are fund. Therefore, nowadays it is better to have our one or two links on quality sites than one hundred in useless directories. At the same time, much attention should be paid to the optimization of keywords, which still is main factor of determining the theme of the site.
Due to the above mentioned factors, the creators of search engines were forced to use special filters. In their opinion, on the one hand, the inflow of the large number of useless links from sites submitted to the thousands of directories is limited, and the focus is only on these which prove the real quality of the page. On the other hand, only these sites, which best suit the topic of the search, are fund. Therefore, nowadays it is better to have our one or two links on quality sites than one hundred in useless directories. At the same time, much attention should be paid to the optimization of keywords, which still is main factor of determining the theme of the site.
Class C IP’s
Here is an SEO myth that has not really been proven one way or another yet. The myth is that having links from the same class C IP address will not help you. If you don’t know what I am talking about here’s how you breakdown an IP address.
AAA.BBB.CCC.DDD
So where the CCC is that number needs to be vary. The reasoning behind this is that someone could get web hosting and put 1,000 different sites on it and then link them all to one site trying to gain its link popularity. So the search engines put an end to that by using the IP of the sites to calculate how much weight to give the link.
There are quite a few people that don’t believe that this myth is true just for the simple fact of how popular shared hosting is. If this myth is true then all those sites on the same shared hosting server cant help each other out with ranking.
There is some evidence that can prove this myth though. I have followed many discussions on this topic and have seen some results that make me a believer. The results basically just prove how a site with far less links can out rank a site with a ton more links. This is because the site with less links has a ton more different class C IP’s links than the one with just more links.
Like I said I am a firm believer in this myth and I don’t even like to refer to it as a myth but until proven beyond a doubt I will call it that just to make people happy. So when you are doing link building be sure to check out the IP address on where your link will be placed in order to make sure your link will pull the most weight.
AAA.BBB.CCC.DDD
So where the CCC is that number needs to be vary. The reasoning behind this is that someone could get web hosting and put 1,000 different sites on it and then link them all to one site trying to gain its link popularity. So the search engines put an end to that by using the IP of the sites to calculate how much weight to give the link.
There are quite a few people that don’t believe that this myth is true just for the simple fact of how popular shared hosting is. If this myth is true then all those sites on the same shared hosting server cant help each other out with ranking.
There is some evidence that can prove this myth though. I have followed many discussions on this topic and have seen some results that make me a believer. The results basically just prove how a site with far less links can out rank a site with a ton more links. This is because the site with less links has a ton more different class C IP’s links than the one with just more links.
Like I said I am a firm believer in this myth and I don’t even like to refer to it as a myth but until proven beyond a doubt I will call it that just to make people happy. So when you are doing link building be sure to check out the IP address on where your link will be placed in order to make sure your link will pull the most weight.
Are your web page titles doing their job?
If you have spent more than a few hours on the internet then you've probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading. Most cases of poor web page titles are due to a lack of understanding. For example, have you ever seen a web page title that read some thing like:
"Blue Widgets, Blue Widget, The Blue Widget Company, Best Blue Widgets, Cheap Blue Widgets, Wholesale Blue Widgets, Buy Blue Widgets"
That is a case of a website owner using outdated SEO (search engine optimization) techniques in an attempt to improve their ranking. Not only does this not work, it also drives real people (the ones who would otherwise be purchasing these wonderful blue widgets) away.
You have also probably seen websites where every single page has the same title, which is usually the company's name. While this isn't a case of a website owner trying to manipulate their ranking, it also isn't helping them increase conversions.
Both from an SEO perspective and from a overall marketing perspective, the most effective title is one that offers an accurate description of the page, yet short enough to display completely in the search engine results pages. In most cases, 60 characters or less will be adequate to describe a web page and still display completely in most search engines.
"Blue Widgets, Blue Widget, The Blue Widget Company, Best Blue Widgets, Cheap Blue Widgets, Wholesale Blue Widgets, Buy Blue Widgets"
That is a case of a website owner using outdated SEO (search engine optimization) techniques in an attempt to improve their ranking. Not only does this not work, it also drives real people (the ones who would otherwise be purchasing these wonderful blue widgets) away.
You have also probably seen websites where every single page has the same title, which is usually the company's name. While this isn't a case of a website owner trying to manipulate their ranking, it also isn't helping them increase conversions.
Both from an SEO perspective and from a overall marketing perspective, the most effective title is one that offers an accurate description of the page, yet short enough to display completely in the search engine results pages. In most cases, 60 characters or less will be adequate to describe a web page and still display completely in most search engines.
Articles Submitter and how you can build inbound links to your website with ease.
Weather you know or not, if you are looking for some serious SEO (search engine optinization) you have to know about submitting articles to directories, blogs, press releases, etc.
If you are familiar with writing articles and submitting it to the right place on the wold wide web, then you know how much time does it take to start doing it and building your own directory of website to submit to. And you know how much time you have to take in order to obtain a reasonable result. Needless to say it is not an easy and fast task to do.
Well there is good news for all of us here doing SEO. I just came across this impressive software wich :
Helps to improve your search ranking (because of hundreds of quality backlinks that quickly add-up over time),
Gets your pages into the search engines quick ( because of search engine spiders pouring into your sites),
Establishes you as the expert ( and makes you "famous" in your market),
And sends you FREE targeted traffic from website owners and e-zine publishers who pick-up your articles.
Simply put the results articles provide means they are a "must have" part of everybodys promotion arsenal.
Instant Article Submitter, does this job and you can find out more at:
http://www.instantarticlesubmitter.com/?hop=albert007
If you are familiar with writing articles and submitting it to the right place on the wold wide web, then you know how much time does it take to start doing it and building your own directory of website to submit to. And you know how much time you have to take in order to obtain a reasonable result. Needless to say it is not an easy and fast task to do.
Well there is good news for all of us here doing SEO. I just came across this impressive software wich :
Helps to improve your search ranking (because of hundreds of quality backlinks that quickly add-up over time),
Gets your pages into the search engines quick ( because of search engine spiders pouring into your sites),
Establishes you as the expert ( and makes you "famous" in your market),
And sends you FREE targeted traffic from website owners and e-zine publishers who pick-up your articles.
Simply put the results articles provide means they are a "must have" part of everybodys promotion arsenal.
Instant Article Submitter, does this job and you can find out more at:
http://www.instantarticlesubmitter.com/?hop=albert007
Search Engine Optimisation
There are many ways to optimize your website and everyone has a different opinion on how to do it, but there's one thing everyone agrees on is the two pronged approach, onpage and offpage.
Today I am going to talk about on-page optimization, the biggest mistake many people make is that they have their website built wait around for a few month and wonder why there's no traffic heading there way. The website should be built with optimization in mind right from the start, it might look great having lots of Flash flying around your site (I personally don't think so) but without your keywords spread throughout your text the web bots are not going to find it.
I think it's important to have your title heading as an H1 and in bold, but only do it once on a page otherwise you could get penalized. The web bots/spiders read pages from top left to bottom right so I would also reinforce your title again by putting it next to the copyright logo.
There is always a discussion about Head and Meta tags, I firmly believe you must do this and definitely the Title as this does carry weight with Google.
The main ingrediense for success in any business is hard work and this certainly applies to Search Engine Optimization oh and throw in a whole lot of time for good measure!
Today I am going to talk about on-page optimization, the biggest mistake many people make is that they have their website built wait around for a few month and wonder why there's no traffic heading there way. The website should be built with optimization in mind right from the start, it might look great having lots of Flash flying around your site (I personally don't think so) but without your keywords spread throughout your text the web bots are not going to find it.
I think it's important to have your title heading as an H1 and in bold, but only do it once on a page otherwise you could get penalized. The web bots/spiders read pages from top left to bottom right so I would also reinforce your title again by putting it next to the copyright logo.
There is always a discussion about Head and Meta tags, I firmly believe you must do this and definitely the Title as this does carry weight with Google.
The main ingrediense for success in any business is hard work and this certainly applies to Search Engine Optimization oh and throw in a whole lot of time for good measure!
Is Google Broken?
After spending the last few years posting in search engine optimisation forums I have noticed a growing defeatism from webmasters in relation to natural (organic) search positioning. Google has a number of problems and some of these have hung around for a few months but they are only affecting certain sectors of the index. The hype around these Google problems has led to many SEO companies and webmasters making a statement that their websites are no longer listed because Google is broken. They are also using this excuse both the exclusion of the website from high profile in the Google database and then the lack of activity in relation to improving the website and make it competitive again.
Quite simply the news from the grapevine in general is that Google is broken and so its not our fault your website is no longer listed.
The real picture is very different and it is a lack of understanding and in many cases laziness that is causing the problems for so many websites, SEO expert Shaun Parker has written a paper called: Is Google Really Broken? This is an extremely interesting and informative paper which I would highly recommend.
The document looks at this growing defeatism by webmasters and some SEO companies and the impact it is now having on the industry, it examines grapevine information and the under currents from search engine forums.
Quite simply the news from the grapevine in general is that Google is broken and so its not our fault your website is no longer listed.
The real picture is very different and it is a lack of understanding and in many cases laziness that is causing the problems for so many websites, SEO expert Shaun Parker has written a paper called: Is Google Really Broken? This is an extremely interesting and informative paper which I would highly recommend.
The document looks at this growing defeatism by webmasters and some SEO companies and the impact it is now having on the industry, it examines grapevine information and the under currents from search engine forums.
SEO Advertising
If you are a web developer and would like to advertise your web sites, there are plenty of very easy and inexpensive ways to promote your site. Many SEO’s make their living by promoting their web sites, products and services. If you do not advertise effectively, then you can not reach the core audience of people that can make your site extremely profitable. Here are some tips.
Advertising your web site is extremely important, there a few easy and inexpensive ways to do it. Many SEO’s use Google Adwords, affiliate marketing sites and banner exchanges to promote and sell their web sites, products and services. Google Adwords is a great way to advertise to people looking for a specific keyword or product and usually costs pennies per lead. Google Adsense is a perfect way to start a small advertising campaign.
Affiliate marketing is also a great way to get your products sold to the masses by offering your products with a high commission to other web developers that already have traffic. If you are looking for free advertising, you can join a banner exchange and promote other sites banners as they promote yours. So if you are looking for great SEO advertising techniques check the tips above.
More informations are available at http://www.affiliate-00.com
Advertising your web site is extremely important, there a few easy and inexpensive ways to do it. Many SEO’s use Google Adwords, affiliate marketing sites and banner exchanges to promote and sell their web sites, products and services. Google Adwords is a great way to advertise to people looking for a specific keyword or product and usually costs pennies per lead. Google Adsense is a perfect way to start a small advertising campaign.
Affiliate marketing is also a great way to get your products sold to the masses by offering your products with a high commission to other web developers that already have traffic. If you are looking for free advertising, you can join a banner exchange and promote other sites banners as they promote yours. So if you are looking for great SEO advertising techniques check the tips above.
More informations are available at http://www.affiliate-00.com
The Google age ban
This is not official as expected Google will not confirm this, but I have been researching a lot on this subject and fond this to be true.
I have a number of website less then six months old still not ranked on Google and sites that are older that are. The SEO information site news have run tests on this them selves and found the same to be true.
So why they have done this we do not know but all I can guess is Google are looking for well rooted sites on the search engine.
If you want to get ranked on Google you will have to use a domain name older then one year or at a push six months old.
Do not get put off by this as there are lots of other search engines out there, we do not no if the other search engines will copy this but if they do this would not be good.
You should continue to submit to Google and run business as usual but do not full into the spam trap, what I mean by this is submitting to Google over and over as you do not see your website.
Google can ban your domain and put it into the sand pit this is something else Google will not confirm.
New sites still get a page rank you no the green bar in the tools bar but the link popularity do not seen to be right.
If you found this article of some use then that makes me happy.
I have a number of website less then six months old still not ranked on Google and sites that are older that are. The SEO information site news have run tests on this them selves and found the same to be true.
So why they have done this we do not know but all I can guess is Google are looking for well rooted sites on the search engine.
If you want to get ranked on Google you will have to use a domain name older then one year or at a push six months old.
Do not get put off by this as there are lots of other search engines out there, we do not no if the other search engines will copy this but if they do this would not be good.
You should continue to submit to Google and run business as usual but do not full into the spam trap, what I mean by this is submitting to Google over and over as you do not see your website.
Google can ban your domain and put it into the sand pit this is something else Google will not confirm.
New sites still get a page rank you no the green bar in the tools bar but the link popularity do not seen to be right.
If you found this article of some use then that makes me happy.
How to Choose the Best Keywords
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komentar
Label: competitors, content, keyword, keyword density, keywords, meta tags, search, seo, site
Label: competitors, content, keyword, keyword density, keywords, meta tags, search, seo, site
First, think about the theme of your site and write down the words you would use your self when searching for a similar site. Now if the sites you expected came up then you have got a good list of keywords ready to build your site content around.
Do not make your content TOO keyword heavy though as this will result in a penalty from the search engines, there are lots of free tools available for you to check your keyword density and they will tell you what state your site is in regards the keyword situation.
Another good tip is to check your competitors who are getting good search results, view the source code on their page and make a note of their keywords, now have a look through that pages content to see what kind of keyword ratio they have. Do not copy a competitors keyword and content per se, but use it to your advantage. A lot of websites tend to take their foot off the gas once they have a good search engine position. You need to put time into this constantly to stay ahead of the game.
Use Googles webmaster tools they are there to help you. Make sure your meta tags are correct, poor meta tags can affect you more than you think. Once you have good keyword density then you need to start building up traffic.
Do not make your content TOO keyword heavy though as this will result in a penalty from the search engines, there are lots of free tools available for you to check your keyword density and they will tell you what state your site is in regards the keyword situation.
Another good tip is to check your competitors who are getting good search results, view the source code on their page and make a note of their keywords, now have a look through that pages content to see what kind of keyword ratio they have. Do not copy a competitors keyword and content per se, but use it to your advantage. A lot of websites tend to take their foot off the gas once they have a good search engine position. You need to put time into this constantly to stay ahead of the game.
Use Googles webmaster tools they are there to help you. Make sure your meta tags are correct, poor meta tags can affect you more than you think. Once you have good keyword density then you need to start building up traffic.
Jumat, 19 Juli 2013
Affiliate Content, Duplicate Content And The Crucial Differences Between Them; Er, There Are None...
Going by word on the Search Engine news group, alt.internet.search-engines, it's looking like Google is getting better at spotting and demoting affiliate content. It could well be that because the same text content is repeated over and over on
every affiliate site that carries it it gets demoted by Google purely for being duplicate content. I see this as being a problem, a growing problem, for every affiliate merchant and client using a data feed to power the pages. While the templates folk use may well vary in detail due to individuals customising them to their taste, essentially they're all variants on the same theme and of course they all contain the same few lines of text content in the same order.
Repetition of this kind shouldn't be too hard to identify and either ignore or remove from the listings or do whatever with which may well mean in the future that the idea of affiliate sites as we now have them is simply no longer practical.
My crystal gifts site is powered by a feed from GoCollect.com using a Cusimano script. I've personalised the templates so if you know me you'll recognise the standard BB layout of the individual product pages. Visually, therefore, it isn't like any of the other sites using the same feed. It still has the same text content, though. Inputting a sample into Google produces "about 584" results, all of which, or the majority of which we must suspect as I'm not going to go through them all to check it absolutely, are built around the same feed. The problem here for both affiliates and for affiliate merchants and for Google is, what's the point in having them at all? If there's one site that has them,
namely, the original, where's the point in Google having the rest of them in the index? They all sell the same product for the same price, so why bother to index them? At the moment, it's the battle of the SEO's. Why should someone buy product A from my site as opposed to anyone else's? The answer would be, because when they search for product they find my site before they find any of the others, and there are ways of promoting sites with which we are all familiar here. But this can't really last. The world only really needs just the one web site for these custom-made products and speciality items, and that's the one from the original manufacturers. All the rest essentially constitute duplicate content and we know what happens to that, it gets filtered out.
So, to counter this problem, you could substitute your own text for the original, and you could take your own photographs of the product. Not a problem for a small site, however, many have tens of thousands of pages. How is anyone going to re-write that lot? Obviously any lone affiliate can't begin to, so the idea of affiliate sites as we now have them, I think, must inevitably give way to niche sites where the affiliate presents a small range of items in an individual style that will appeal to certain of the buying public. The idea would be to create a brand of presentation that clients would get to be familiar with and feel comfortable with. If you look at the items on my crystal gifts site they're all photographed out of context. In your home they are unlikely to be suspended in mid-air against a white background, which is how they're presented in the data feed and thus on my site. I'm suggesting taking pictures of items as they might actually appear in situ, do a little mock-up of a down-lit corner table and snap that from a typical viewing angle, or have an item on a coffee-table against a background of muted lights, featuring an expansive sofa, giving a feel of general relaxed easy-living. This, by comparison with simply outputting the existing data from the feed, would cost a bundle, but it just might might be the only real way forward for niche affiliates. You know what that would result in? Quality sites. The kind Google professes to like.
Meanwhile, though, I suspect people who've built one multiple-product affiliate site, and seen it do well and are now busily engaged in building more and more multiple-product sites on the basis that they'll all do well too, are in for multiple disappointments. I'm trying to go niche in general with my affiliate sites and I've picked on crystal and glass gift items to work with as I can break then down into categories and maximise the potential of each category. What I've got then, in effect, is a legion of niche sites all interconnecting.
For choice, now that I understand more of the industry than I did when I began with affiliate sites, I'd really like a site that does watches and jewellery, these are the items that people are happiest buying from the web, research has
suggested, but I don't know a good feed other than Amazon and I've stayed away from getting too involved with Amazon as it has the high profile it does and will inevitably attract the greatest number of affiliates and so likely will be penalised in the earlier days of any affiliate purge. From what I'm hearing, this purge has already begun.
every affiliate site that carries it it gets demoted by Google purely for being duplicate content. I see this as being a problem, a growing problem, for every affiliate merchant and client using a data feed to power the pages. While the templates folk use may well vary in detail due to individuals customising them to their taste, essentially they're all variants on the same theme and of course they all contain the same few lines of text content in the same order.
Repetition of this kind shouldn't be too hard to identify and either ignore or remove from the listings or do whatever with which may well mean in the future that the idea of affiliate sites as we now have them is simply no longer practical.
My crystal gifts site is powered by a feed from GoCollect.com using a Cusimano script. I've personalised the templates so if you know me you'll recognise the standard BB layout of the individual product pages. Visually, therefore, it isn't like any of the other sites using the same feed. It still has the same text content, though. Inputting a sample into Google produces "about 584" results, all of which, or the majority of which we must suspect as I'm not going to go through them all to check it absolutely, are built around the same feed. The problem here for both affiliates and for affiliate merchants and for Google is, what's the point in having them at all? If there's one site that has them,
namely, the original, where's the point in Google having the rest of them in the index? They all sell the same product for the same price, so why bother to index them? At the moment, it's the battle of the SEO's. Why should someone buy product A from my site as opposed to anyone else's? The answer would be, because when they search for product they find my site before they find any of the others, and there are ways of promoting sites with which we are all familiar here. But this can't really last. The world only really needs just the one web site for these custom-made products and speciality items, and that's the one from the original manufacturers. All the rest essentially constitute duplicate content and we know what happens to that, it gets filtered out.
So, to counter this problem, you could substitute your own text for the original, and you could take your own photographs of the product. Not a problem for a small site, however, many have tens of thousands of pages. How is anyone going to re-write that lot? Obviously any lone affiliate can't begin to, so the idea of affiliate sites as we now have them, I think, must inevitably give way to niche sites where the affiliate presents a small range of items in an individual style that will appeal to certain of the buying public. The idea would be to create a brand of presentation that clients would get to be familiar with and feel comfortable with. If you look at the items on my crystal gifts site they're all photographed out of context. In your home they are unlikely to be suspended in mid-air against a white background, which is how they're presented in the data feed and thus on my site. I'm suggesting taking pictures of items as they might actually appear in situ, do a little mock-up of a down-lit corner table and snap that from a typical viewing angle, or have an item on a coffee-table against a background of muted lights, featuring an expansive sofa, giving a feel of general relaxed easy-living. This, by comparison with simply outputting the existing data from the feed, would cost a bundle, but it just might might be the only real way forward for niche affiliates. You know what that would result in? Quality sites. The kind Google professes to like.
Meanwhile, though, I suspect people who've built one multiple-product affiliate site, and seen it do well and are now busily engaged in building more and more multiple-product sites on the basis that they'll all do well too, are in for multiple disappointments. I'm trying to go niche in general with my affiliate sites and I've picked on crystal and glass gift items to work with as I can break then down into categories and maximise the potential of each category. What I've got then, in effect, is a legion of niche sites all interconnecting.
For choice, now that I understand more of the industry than I did when I began with affiliate sites, I'd really like a site that does watches and jewellery, these are the items that people are happiest buying from the web, research has
suggested, but I don't know a good feed other than Amazon and I've stayed away from getting too involved with Amazon as it has the high profile it does and will inevitably attract the greatest number of affiliates and so likely will be penalised in the earlier days of any affiliate purge. From what I'm hearing, this purge has already begun.
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