8 Obstacles and Solutions Start a Business

Novice entrepreneurs typically encountered several obstacles in developing its business. Several obstacles range from the affairs of human resources, product development, capital planning, to execution.
Indonesia Stock Exchange Chief Researcher, Poltak Hotradero, explains, knowing the constraints, entrepreneurs are expected to overcome the obstacles it. Poltak revealed eight common barriers experienced by entrepreneurs.
Here's the list:
A. Human ResourcesAn entrepreneur requires teamwork and specialization to develop the company. For that, an entrepreneur must continue to invest in people to develop the company.
He cited PT Astra International Tbk. Astra managerial focus in human resources, so that any ongoing business, may develop. "Initially, only Astra car assembly business. But, now his business everywhere, from oil to water," said Poltak in Entrepreneur Festival in Jakarta, Friday, June 22, 2012.
2. Product DevelopmentPoltak explains, many businesses in the newbie one business that will determine diterjuni. Most of the failure of employers are required to make products that are not public. He gives advice to make the product "demand driven", ie products that are needed by the community.
Poltak exemplifies how Hewlett-Packard continues to launch products that people need, because of the input and suggestions from the public. Product development is important for survival.
3. Mapping the CompetitionPoltak suggested that any would-be entrepreneurs to research the SWOT (strengths, weaknesses, opportunities and threats) and kept an eye on competitors. The planning is very important when competition continues.
One example of a company that does not make good planning is Kodak. "Kodak's first digital image inventors and strong in photography. However, because they are strong to be overtaken competitors are not vigilant, so that Kodak went bankrupt last year," says the analyst of this capital market.
4. DemandThe customer is king. For that, an entrepreneur must decide who would be a priority for the products sold. Determination of segmentation is to know the characteristics of the customer.
Poltak Wal-Mart exemplifies the position for the lower-class customers by providing generic goods and the lowest cost. This positioning makes Wal-Mart's demand to be elastic. Timegood economy, lower-class people shop at Wal-Mart, and tough economic times, the upper classes also come shopping at Wal-Mart.
5. PricingPricing is the most difficult thing is determined by a recent plunge in the business world. According to him, the price has been determined should be changed to adjust the economic situation, or to innovate by creating new affordable products.
Unilever, he added, is a good example. Unilever products are very strong in the upscale consumer. However, with a brilliant strategy, Unilever can also reach the lower classes by making a sachet packaging."When the product turned down, the margin was greater normal product," he said.
6. Sales CycleA budding entrepreneur should pay attention to the product sales cycle, whether durable or not. Entrepreneurs must also consider the length of a product on the market by continuing to innovate new products released.
For example, Nokia continues to release new products every six months, so that competitors can not pursue innovation that made Nokia.
"Unfortunately, the problem of operating system that Nokia just stick with Symbian is not open as Android," he said.
7. Capital planningA spirited entrepreneurs always make capital planning and targets. With a strong capital planning, business continues to rotate capital to develop the business. "The important thing for people who are successful entrepreneurs at heart, the riotous so many numbers, the importance of the first," he said.
An example is General Electric which continues to play its capital for expansion in new business. GE has always target businesses that have successfully entered into new three in five years.
8. ExecutionHe explained that the execution of a product is the hardest thing. An entrepreneur has to adhere to the schedule. In addition, the product has proven to be executed and the person who is required to target their products can be used.
"Bill Gates will launch a product every principle must be used by his grandmother. If the grandmother can not use these tools, should be revised to make it," he said

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